Search and you shall find
This is the first 28-day period reports in Google Search Console since the new site launch. The numbers look good!
Date range: 10/02/2022 – 09/03/2022
As this is the first period since the site launch, I’ve compared traffic to the average of all previous periods I have data for, which is 16 (each one being 28 days)
| Metric | Change | This period | Avg period |
| Clicks | +174% | 52 | 19 |
| Impressions | +40% | 3.09k | 2,206 |
| CTR | +113% | 1.7% | 0.8% |
| Avg Position | 45.3 |
For bbifp.com, I’m working on building out a page for a specific life insurance product called Relevant Life insurance.
The basic page structure exists, but I know I have more keyword research to do (For example, Google Trends tells me that ‘life insurance for directors’ is a popular search so I need to incorporate these findings.
As well as some general information about Relevant Life insurance, I created a one-minute video to add more varied media. This is hosted on Youtube and embedded via Elementor. This video has also been shared on LinkedIn as a post under the company page, and it was uploaded to Instagram too.
I didn’t realise Instagram only shows square video (🤦♂️) so I need to remake the video and upload it again.
An ebook with more detailed information about Relevant Life is also in production. At this stage the book will probably be free to download, so I will have to assign that as a Goal in Google Analytics so I can track downloads.
This will all form part of the hub-and-spoke strategy I plan for the site’s product information. In this case, the Relevant Life page will be a spoke off the protection or business protection pages.
It could be used as a lead capture by asking for an email address to register, but at this stage awareness is more important than capturing emails. Besides, we have no email follow-up strategy to implement yet. But that’s a separate tragedy.
Did you know the ‘Hello world!’ post is a default post created when you set up a WordPress installation?
I’ve seen it more times than I can remember, and it’s always the first thing to get deleted, but not this today. Today I’m keeping it.
This site is about new beginnings and documenting journeys, so ‘Hello world!’ might, for once, be appropriate.
And that’s all I’m going to say about that.
For more (hopefully relevant and helpful) information, read about The Adventure which is behind this site.
I’m learning as I go, making it up as I go along, and displaying my ignorance and inexperience about all things SEO* for all the world to see.
Come with me as I try to change that. Hey, you might learn something too!
*Search Engine Optimisation. You see? You’re learning already!
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