This week more content was added to the Relevant life product page, and additional SEO tasks performed.
Thanks to a new tool from Candour called Also Asked I was able to build a FAQ page very quickly from the seed term ‘relevant life insurance’. This helped me identify 18 related search terms to build the FAQ.
FAQ schema was added using Ultimate Addons for Elementor, and tested against Google’s rich results tool which picked up the new schema data.
This page was then optimised for mobile, with slight adjustments to font sizes and padding for many elements to account for the new breakpoints. This was tested against Google’s mobile friendly testing tool and passed.
Finally an update was posted to Linkedin to notify people of the change.
The search term ‘relevant life’ has low competition according to Hike SEO and SEMrush ranks it as ‘possible’ at 33% difficulty so it’s one to try for.
The next step for this page is to track downloads for an ebook, which will largely contain the same information, but as a downloadable asset it should add more value to the page.
Adding a goal to track these downloads will also help learn more about analytics and goal tracking in general, in GA4 anyway.
In general updates, there were changes made to titles to optimise for length, a missing h1 was added, and meta descriptions were added across several pages.
New backlinks were added from bbicover.com, and Google my business was tweaked to show opening hours and additional facilities/features of the office address.