For bbifp.com, I’m working on building out a page for a specific life insurance product called Relevant Life insurance.
The basic page structure exists, but I know I have more keyword research to do (For example, Google Trends tells me that ‘life insurance for directors’ is a popular search so I need to incorporate these findings.
As well as some general information about Relevant Life insurance, I created a one-minute video to add more varied media. This is hosted on Youtube and embedded via Elementor. This video has also been shared on LinkedIn as a post under the company page, and it was uploaded to Instagram too.
I didn’t realise Instagram only shows square video (🤦♂️) so I need to remake the video and upload it again.
An ebook with more detailed information about Relevant Life is also in production. At this stage the book will probably be free to download, so I will have to assign that as a Goal in Google Analytics so I can track downloads.
This will all form part of the hub-and-spoke strategy I plan for the site’s product information. In this case, the Relevant Life page will be a spoke off the protection or business protection pages.
It could be used as a lead capture by asking for an email address to register, but at this stage awareness is more important than capturing emails. Besides, we have no email follow-up strategy to implement yet. But that’s a separate tragedy.
What happened?
- Added video content to Relevant Life product page
- Uploaded video to Linkedin company page for employees to share
What’s next?
- Upload square version to Instagram
- Keyword research to improve copy on page
- Complete ebook on this product
- Define ebook download as a Goal in GA